A Digital Wake-Up Call on Madison Avenue

An article in The Wall Street Journal this week sent ripples across the advertising industry. Nike told advertising powerhouse Wieden + Kennedy —who has been Nike’s lead agency since 1982 — that it was searching for another agency to handle its account. Apparently one of the main reason’s for Nike’s move was dissatisfaction with Wieden + Kennedy’s digital expertise.

According to the article, Nike now believes digital thinking should be at the heart of all ad strategy. While many traditional ad agencies with roots in television and print have been slow to grasp the impact of the Internet, this move by Nike could have a domino effect that causes many agencies to re-think their interactive approach.

To learn more about our recent interactive approach for our clients, visit our DNP Interactive website.

The best of the worst.

If you love TV commercials that are so bad, they're good, you must check out this link.

It's a list of the 50 Greatest Local TV Commercials of All Time. And by "Greatest" we mean "Most Bizarre." It starts off with the classic Jhoon Rhee Taekwando jingle (Nobody Bothers Me!) and gets better from there. Let us know which one you think is the best of the worst.