More on 7-Eleven's/Simpson's cross promotion

Here's a follow up article on the amazing reaction to the 7-Eleven/Simpsons movie cross promotion. Thank you, please come again.

Product integration...D'oh!

To hype the new Simpsons movie, and take the concept of product integration to a whole new level, select 7-11 locations have become "Kwik-E-Marts." They've even changed the name of some of their products to tie in with Simpsons references. Brilliant!