DNP Blog--Davis Newman Payne, Knoxville, Tennessee

DNP's Holiday Awesomeness Package

2008-12-09T09:07:00.005-05:00

Ever want to learn how to bust some serious dance moves at your next office holiday party, re-gift that fruit cake AND make a donation to one of three very worthy orginazations? Well you are in luck because the DNP Holiday Awesomeness Package is now online! May you and yours have a very Merry Christmas and enjoy the most awesome of holidays!!

New Boston Whaler Site!

2008-10-28T14:58:00.003-04:00

Check out the redesigned web site DNPi just completed for Boston Whaler. Packed with interactive tools to build your boat and tons of other useful features — just like the unsinkable legend!

Yummy! The Food City Food Show Starts Tomorrow!

2008-09-25T08:45:00.006-04:00

The Ultimate Tailgate Party kicks off Friday at the Knoxville Convention Center. The Food City Food Show gives you that chance to sample tasty treats and get tips from tailgating experts and local celebrities alike. Plus proceeds go to benefit the United Way!

Admission Prices:
$6 for adults w/ advanced purchase at Food City
$8 for adults at the show
Children under 12 free

Show Hours:
9am-6pm
September 26-27
Knoxville Convention Center

Don't miss this weekend of food, football and fun for everyone. Bon Appetite!

Posted by: Lance

Mark Twain on Advertising

2008-09-11T16:22:00.002-04:00

Interesting post over at AdLand about the 9 Things Mark Twain taught us about advertising.

Posted by: Lance

Marketers' Top 10 List for Agencies of the Future

2008-09-09T09:24:00.002-04:00

An enhanced knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers. Check out the list and weigh in on what you think.

Posted by: Lance

Turning Grass Into Gas

2008-09-03T14:40:00.005-04:00

DNPinteractive is proud to announce that the new site we designed and developed for the BioEnergy Science Center with our friends at The Scully Group is now live!

BESC is a partnership for bioenergy solutions that’s connecting the world’s leading scientific minds to address the issues of developing new forms of fuel. This group is helping to lead the charge on this timely issue, and DNPi was thrilled to have the opportunity to help develop their new Web presence. Check out the new site and let us know what you think!

Posted by: Lance

DNP and DNPi Podcast 38

2008-08-25T16:37:00.003-04:00

This week, our podcasting heroes discuss the rocktastic new jingle they've created for the show, Craig gets lost in translation and we talk a little Bristol, baby! For those about to rock...consider yourself saluted!

To sign up for our Podcasts on iTunes, Google, MyYahoo, Newsgator or Odeo just click here.

Or if you'd rather go mobile go here.

Posted by: Lance

Want to check out the DNP blog on the go?

2008-08-25T10:56:00.004-04:00

So, are you wanting to take the DNP blog with you wherever you go? Well, we are now set up for you to do that, thanks to our friends at MoFuse.com. If you have a web enabled mobile device, you can now view the DNP blog wherever you might be when you go to the this url using your mobile phone.

If you are a cut and paste kind of person, here is the link: http://dnpknoxville.mofuse.mobi/

DNP blogging on your mobile--check it out!

Win Free Tix to Bristol!!

2008-08-19T16:18:00.008-04:00

Well known cooking sensation Paula Deen has been named the Grand Marshal of this Friday's Food City 250, the most popular Nationwide Series event on the NASCAR schedule. Paula’s husband, Michael Groover will serve as Honorary Starter for the race, the 19th consecutive Nationwide event at Bristol Motor Speedway to draw a crowd in excess of 100,000.

And don't forget your chance to meet many of your favorite drivers at Food City Race nights this Wednesday (Knoxville) and Thursday (Bristol).

In fact, if you'd like to win FREE tix to Race Nights and this weekend's Sharpie 500 at Bristol, click here.

Posted by: Lance

Create-A-Jingle

2008-08-18T16:21:00.003-04:00

Hold onto your socks, because we're about to rock them off with our awesome new jingle! If you like what you hear, and we know you will, visit The Jingle Generatorto create your own!

Rock on!
posted by: Lance

DNP and DNPi Podcast 37

2008-08-07T15:14:00.006-04:00

This week, Craig and Lance try to conduct a Favre-less podcast, discuss the new moniker of the online generation and hype a new plane where you can shower or buy drinks from the onboard bartender (paging Gopher). Plus we get into some of the cool projects we are working on and speed around the track with Food City Racing. Gentlemen, start your podcasters!

To sign up for our Podcasts on iTunes, Google, MyYahoo, Newsgator or Odeo just click here.

Posted by: Lance

Generation V

2008-08-06T15:25:00.004-04:00

I guess naming them "Generation Z" was too predictable...

And what will Generation V fly on, you ask? Why an airplane where you can take a shower, surf broadband the entire trip, and buy a drink from an on-board bartender. Gopher goes 21st Century.

Posted by: Lance

Growing Need for Growing Local

2008-08-04T16:31:00.003-04:00

One of the positive side effects about the rise in fuel prices has been the rise in the demand for local produce. Food City's commitment to delivering local produce was recently profiled in The Farragut Press.

Posted by: Lance

DNP and DNPi Podcast 36

2008-08-01T14:41:00.002-04:00

On this week's podcast, we create a new nickname for Craig, discuss the awesomeness of Dr. Horrible and break down the future of making money on the Web. Enjoy the happification!

To sign up for our Podcasts on iTunes, Google, MyYahoo, Newsgator or Odeo just click here.

Posted by: Lance

DNP and DNPi Podcast 35

2008-07-22T09:24:00.004-04:00

As we roll through the dog days of summer, Craig and Lance take a look at what's hot in the world technology and interweb awesomeness. On this week's podcast we talk about some new-school video games, the stellar new Radiohead video and reaction to the new Batman movie and viral campaigns. Enjoy responsibly!

To sign up for our Podcasts on iTunes, Google, MyYahoo, Newsgator or Odeo just click here.

Posted by: Lance

Ready to commit your friend?

2008-07-18T12:51:00.001-04:00

As a part of the outstanding viral campaign for "The Dark Knight", a great new site has been created that allows you to commit your friends to Gotham City's Arkham Asylum. We have all been playing around with the site and I have to admit, its pretty cool.

Posted by: Craig

House of Cards

2008-07-18T09:54:00.004-04:00

Wow. This is one of the most creative concepts we've come across in a long time. The new Radiohead video for "House of Cards" was made using no cameras or lights!! Instead they used 3-D plotting technology. Here's a behind the scenes look at how they made it. Awesome!

Posted by: Lance

When a marketing idea goes bad...

2008-07-11T10:03:00.004-04:00

Its not often that we get to mix our love of sports with our blog, but this specific marketing case is starting to get some national attention. The Anaheim Ducks of the NHL announced recently that they had created a partnership with a minor league affiliate in Des Moines, Iowa and with the new partnership, the team would come out with a new logo and nickname. This week marked the unveiling of the new name and logo, so say hello to the new team, the Iowa Chops.

The Chops, who play in the AHL (for those of you who know baseball, the AHL would be the same level of play as a AAA team, so we are talking the highest level of minor league hockey) have now received a great deal of criticism around the hockey world as well as from locals in Des Moines as well.

Will the team name get changed? Time will tell, but right now, its looking like the Chops might get, well, chopped.

Posted by: Craig

DNP and DNPi Podcast 34

2008-07-09T10:21:00.004-04:00

From Skynyrd to the concept of singularity, we cover a lot of ground on this week's podcast. Plus we meet the newest member of the DNPi team: Internet guru and all around nice guy, Josh Gourneau. Plus an update on the Bioenergy site launch. As He-Man would say..."Our power is beyond your understanding!"

To sign up for our Podcasts on iTunes, Google, MyYahoo, Newsgator or Odeo just click here.

Posted by: Lance

And while we're discussing the future of the Internet...

2008-07-08T14:14:00.007-04:00

Internet fanboy and NBA owner extraordinaire Mark Cuban also just went all Nostradamus and chimed in on the future of the Internet on his blog. As always, what he says makes a ton of sense...and is sure to stir up a little controversy. What do you think?

Posted by: Lance

The End of the Internet?

2008-07-08T10:25:00.003-04:00

Evidently, the Internet as we know it will run out within 3 years.
I wonder if Al Gore saw this one coming?

Posted by: Lance

DNP and DNPi Podcast 33

2008-07-01T16:06:00.006-04:00

On this week's show, Craig and Lance discuss the new partnership between Google and 'Family Guy' creator Seth MacFarlane, reminisce about the days of pay phone booths and discuss some cool interactive projects DNP and DNPi are about to launch. As Harry Cary would say...HEY....Enjoy!

To sign up for our Podcasts on iTunes, Google, MyYahoo, Newsgator or Odeo just click here.

Posted by: Lance

Google is finding a new way to do things...

2008-06-30T14:56:00.003-04:00

Very interesting article today about a new level of media convergence between Google and "Family Guy" creator Seth McFarlane that should have some very interesting reprecussions for the future of PPC and online search.

Posted by: Craig

Unsinkable Summer Savings

2008-06-30T14:38:00.002-04:00

Now through July 13th you can save up to $10,000 off on qualifying Boston Whalers. Your closest Whaler dealer will have all the details on this sizzling summer promotion.

Food City Coming to Clinton, TN

2008-06-19T10:27:00.003-04:00

Food City officials recently announced plans to construct a new 46,000 square foot facility in Clinton, TN. The location, which will serve as a replacement for their existing unit, is scheduled to open this fall.

Posted by: Lance

New DNP and DNPi Podcast Available-Click here for the RSS feed!

2008-06-17T14:54:00.001-04:00

Lance and Craig have their latest podcast available. You can also sign up for our Podcasts on iTunes, Google, MyYahoo, Newsgator and Odeo as well. Just click on this link to get yourself set up!

Posted by: Craig

Food City President, Steve Smith, talks about reviving iconic brands

2008-06-17T11:15:00.006-04:00

Here's an insightful interview with Food City President, Steve Smith, from the News Sentinel's online business section yesterday. Good to hear that Food City's strategy to revive iconic brands, such as Kern's Bread, Lays Meats and Kay's Ice Cream has been so successful. And, as Steve mentions in the article, some more brands you knew and loved will be making their way back to Food City shelves in the near future. Stay tuned!

Posted by: Lance

A Glowing Opportunity

2008-06-12T11:05:00.001-04:00

Make your plans now to enjoy a truly unique and spectacular event. Synchronous fireflies are beginning their mating season this weekend near Elkmont in the Great Smoky Mountains National Park. This incredible phenomenon attracts people from all over the globe, and Buckberry Lodge is the perfect central locale to experience it all. Here's the scoop on this must-see event:

Friday, June 13 & Saturday, June 14, 2008
Enjoy a casual dinner at the Lodge overlooking Mt. Le Conte, and then it's off to our secret firefly viewing locale away from the crowds for s'mores and stories
as we await darkness and for the stars of the show to shine their lights. Then we'll return to the Lodge for port wine and cheeses and a great night's sleep.

Make your reservations today--call 1-866-30-LODGE or click here.

New DNP and DNPi Podcast Available-Click here for the RSS feed!

2008-06-10T15:00:00.005-04:00

Lance and Craig have their latest podcast available. You can also sign up for our Podcasts on iTunes, Google, MyYahoo, Newsgator and Odeo as well. Just click on this link to get yourself set up!

Cool new website to check out!

2008-06-09T16:07:00.005-04:00

DNP and DNPinteractive have a great new site for everyone to check out that just went live! Brunswick Commercial and Government Products has launched a very cool new website at BrunswickCGP.com and BuiltfortheMission.com that has great interaction, including the opportunity to "Build a Boat", no matter what type of mission clients need. Great site and definitely worth the time to check out!

Posted by: Craig

Publicize or Perish

2008-06-09T15:10:00.007-04:00

A new survey just released by Northstar Marketing cofirms something we've always advocated for our clients here at DNP. During times of an economic recession, the companies that continue to stay agressive with their advertising and marketing initatives will continue to thrive.

Consider this statistic from the survey:

A Q1 2008 survey found that 23% of the surveyed CFO’s are increasing their marketing/advertising budgets in response to the economic downturn. Only 14% were decreasing their budgets.

The survey point out that these decision makers are putting their marketing money into initiatives that have a direct and measurable business impact, such as Interactive campaigns and Email marketing. These approaches are relatively inexpensive to produce and easy to measure in terms of results. Most importantly, they provide a means to stay aggressive in a time when many organizations make the mistake of following the status quo. Wise advice.

Posted by: Lance

The Three Little Piggies Are Back!

2008-06-06T09:25:00.005-04:00

Our friends at Food City announced yesterday they are bringing back another iconic brand, Lay's Meats. For years, Lay's Meats was one of the most popular area brands in part to the adorable three little pigs used in their advertising.

We welcome these Three Little Piggies back to the markets at Food City! And thanks to all who attended the press conference yesterday...especially DNP's very own grill master, Craig Bates, who manned the hot dog booth like a champ!

Posted by: Lance

Speaking of gasoline and going green...

2008-06-03T16:53:00.004-04:00

Building on what Lance wrote below about the very cool Fuel and Pharmacy Bucks promotion that Food City is running, good news for men who are going green. According to this story, guys who are into fuel-efficient are more likely to be the object of affection from women these days. Other interesting facts in this story from a recent survey that are worth taking a look at as well...

Craig

Save at the Pump

2008-06-03T13:40:00.004-04:00

As fuel prices continue to skyrocket, good news comes from our friends at Food City, their popular Fuel and Pharmacy Bucks program is coming back!

Kern's Coverage

2008-05-09T09:00:00.003-04:00

Here's an awesome story, pictures and footage from the Kern's Press Conference in today's News Sentinel.

Kern's Returns...only at Food City!

2008-05-08T11:08:00.003-04:00

Today Food City announced it is bringing back an iconic brand to its shelves. Kern's Bread is coming back and only at Food City.

The first Kern's bakery was founded in Knoxville in 1864(!) Over the years it gained enormous popularity thoroughout the southeast. Back by popular demand, Food City is now the exclusive provider of the new Kern's line - featuring white, whole wheat, honey wheat and lite wheat bread and buns.

Check it out at a Food City near you...because Kern's IS Good Bread!

The 50 Greatest Commercial Parodies

2008-05-06T09:47:00.003-04:00

If you're looking for some laughs, check out Nerve.com's list of the 50 greatest commercial parodies.

But c'mon...Phil Hartman's "Colon Blow" bit from SNL at #19!?!? That's Top 10, easily!

Dale Jarrett and Kid Rock at Bristol!

2008-03-20T15:48:00.001-04:00

Check out this footage of Dale Jarrett's appearance at Food City's Race Night event...featuring a big shout out from the NASCAR-lovin' and Tommy Lee punchin' KID Rock!

The Buckberry Residence Club

2008-02-28T11:00:00.006-05:00

The Lodge at Buckberry Creek, nestled in the gorgeous Smoky Mountains of East Tennessee, is pleased to announce The Buckberry Residence Club. The Residence Club gives you the unique opportunity to experience all the joys of owning a second home coupled with the world-class amenities of this luxurious Lodge – all without the hassles of maintenance and the hefty price tag.

Click here to learn more about this Private Residence Club.

Outstanding work...

2008-02-27T14:22:00.000-05:00

A couple of Martin Scorcese moments that make outstanding ads...

This one is a little older, but one of my favorites.

2008 ADDY® Awards

2008-02-18T14:49:00.005-05:00

The 2008 Knoxville Advertising Federation awards went down this weekend, and once again Davis Newman Payne walked away with some nice hardware. All in all, DNP won 20 awards, including Gold ADDYs® for Boston Whaler, Silver ADDYs for Whaler, Buckberry Lodge and Free Medical Clinic, and Bronze ADDYs for Weis, Home Federal Bank and Superpetz.

Thanks to these clients for the opportunities to do first-class work, and to our team behind the scenes for making it all happen!

The Sea Pro 270!

2008-02-15T11:29:00.002-05:00

It's coming to a Sea Pro dealer near you soon. You Tube has a sneak peek for you now.

Some Assembly Required

2008-02-13T13:57:00.005-05:00

Check out this link for a behind-the-scenes glimpse at how a Boston Whaler is constructed, as profiled on The Discovery Channel show, "Some Assembly Required."

Super Ads?

2008-02-04T14:30:00.000-05:00

Well, the game was great (so THAT'S what Tom Brady looks like getting sacked) but we found this year's crop of Super Bowl ads to me much more hit and miss. Watch them here and let us know what your favs were. (Our vote is for the Will Ferrelll Bud Lite Commercial)

Innovation Valley In The News

2008-01-31T15:08:00.000-05:00

Here's a link to a recent article in the Knoxville News Sentinel about Innovation Valley , a DNP client, and their work in helping our region attract new industry and jobs.

Food City stores to offer re-usable grocery bags

2008-01-15T14:20:00.000-05:00

Did you know that Americans are using 100 billion plastic shopping bags annually? That equates to an astounding 21,000 barrels of oil DAILY to produce them. To help cut down on this statistic and help the environment in the process, Food City is proud to announce the introduction of a new re-usable shopping bag program. Customers will be able to purchase the re-usable bags for 99 cents and bring them back into the store on each shopping visit to carry their purchases.

Kudos to Food City and media partners WBIR-TV in Knoxville and WJHL in the Tri-Cities for this exciting and sure to be effective new program!

The Greatest Boat Show In The World

2008-01-14T11:23:00.000-05:00

It's almost time to head South for the World's Greatest Boat Show. The 2008 Miami Boat Show promises to be bigger and better than ever. Great boating brands like Boston Whaler and Sea Pro will be in attendance, and DNPinteractive will be covering all the events through the blogosphere. Stay tuned for more coverage from this world-class event!

New Boston Whaler website!

2008-01-08T15:01:00.000-05:00

The new website for Boston Whaler is up and running and it looks exceptional. If you haven't seen the new site yet, click on the link and check out this new look for The Unsinkable Legend!

A Whopper of a Viral Campaign

2008-01-07T16:39:00.000-05:00

Burger King's new campaign of capturing real customer's reactions to the Whopper being "discontinued" is causing quite a buzz. Take a look at the "Whopper Freakout" happening over this clever campaign.

No Excuses

2008-01-03T17:09:00.000-05:00

In this time of New Year's Resolutions, this nice spot from Nike features University of Wisconsin-Whitewater wheelchair basketball player, Matt Scott, reminding us all to can the excuses and just do it.

When viral goes wrong

2007-12-13T10:19:00.000-05:00

Ouch! This article shows how a great viral idea CBS had for its show "Cane" with Chevy Trucks got derailed.

Chuck Norris doesn't endorse candidates, he tells you who you are going to vote for...

2007-12-05T09:05:00.000-05:00

What does a second-tier Presidential candidate have to do to generate some buzz? Well, if you are Governor Mike Huckabee, you enlist the help of Chuck Norris and watch your online buzz rate grow by leaps and bounds.

If you haven't seen the commercial with Huckabee and Norris, click below:

Clydesdales at Deane Hill Food City

2007-12-04T15:23:00.000-05:00

The world-famous Budweiser Clydesdales will be at the Deane Hill Food City store 3-6 p.m., this Wednesday December 5th. The team of eight Clydesdales, along with two handlers and their turn-of-the-century wagon, are one of just five traveling hitches in the country and have been used by Budweiser since 1933.

The Clydesdales stand approximately 6 feet tall and weigh up to 2,300 pounds! They consume 50 to 60 pounds of hay, 30 gallons of water and 20 to 30 quarts of feed daily. They also travel with expert groomers who spend up to five hours on each horse preparing for special appearances.

For more information about this event, contact us at Davis Newman Payne (865-688-3151). Don't miss it!

The Largest Food City Ever Built Now Open!

2007-11-27T16:45:00.000-05:00

If you're in the Kingsport, Tennessee area do make a point to check out the new Food City on Eastman Road. As we've been documenting on FoodCity.TV this location is the largest Food City store ever built, and it's quite something to behold. Congratulations to Ed Moore and staff on a fantastic new facility!

DNP President, Buddy McLean, featured in recent KNS Article

2007-10-30T16:54:00.000-04:00

DNP President, Buddy McLean, was featured and quoted in a recent article in the Knoxville News Sentinel. Buddy, who in addition to steering the ship here at Davis Newman Payne, is also a founding partner of Buckberry Lodge, discusses the rise of high-end development projects in Gatlinburg and throughout East Tennessee.

Not Your Father's Evening News

2007-10-17T11:04:00.000-04:00

ABC is the first of the major networks to experiment with reshaping the standard evening news format for the Web. This recent NY Times article takes a look how it's going.

Ed TV

2007-10-03T14:08:00.000-04:00

Our friends at Food City are putting the finishing touches on the largest store they've ever built. The Food City on Eastman Road in Kingsport, Tennesee is well on it's way to completion. The interactive team at Davis Newman Payne has been documenting the construction process from the beginning on FoodCity.TV.

Hosted by the store's long-time manager, Ed Moore, the site has a live web cam of the construction site, photos, video updates from Ed and more. Check it out - no hard hat required!

Wes Does it Again!

2007-09-19T16:33:00.000-04:00

Director Wes Anderson (Rushmore, Bottle Rocket, etc.) has done it again. Only this time bringing his unique creativity to the advertising world in this brilliant campaign for AT & T

Priceless Pep Talks with Peyton!

2007-09-11T16:19:00.000-04:00

Peyton Manning is proving to be a true Reinassance Man. In addition to being a UT legend, the rightful owner of the 1997 Heisman (take that Charles Woodson!) and a Super Bowl MVP, he's now dispensing sage advice in a great interactive campaign for Master Card.

So, whether you're bummed about a bad haircut, getting old, or driving a mini-van, Peyton has a solution for you. Priceless!

Invite a friend to lunch!

2007-09-07T13:42:00.000-04:00

Sonic just came up with an interesting concept. They've taken the two guys from their TV commercials and created an interactive viral campaign where you can invite a friend to go out to eat.

Beyond YouTube

2007-08-27T15:14:00.000-04:00

YouTube is great, but it's not the only place online to find Web Videos. This article from Walt Mossberg highlights other places to find interesting and entertaining video content.

Going the extra mile for clients

2007-08-15T16:52:00.000-04:00

We've certainly gone to outrageous lengths at times in order to impress potential clients. But what this Charlotte-based agency did to attempt to land the Saucony running shoe account was impressive. Very impressive.

Bobbing for Glasses

2007-08-07T08:28:00.000-04:00

This May, Ray-Ban debuted "Catch", which quickly became one of the most popular sponsored viral videos ever, attracting about 11 million views globally.

They've just released the sequel, "Bobbing for Glasses." Like the original, it has us asking, "How'd they do that?"

More on 7-Eleven's/Simpson's cross promotion

2007-07-17T10:34:00.001-04:00

Here's a follow up article on the amazing reaction to the 7-Eleven/Simpsons movie cross promotion. Thank you, please come again.

Product integration...D'oh!

2007-07-17T10:32:00.000-04:00

To hype the new Simpsons movie, and take the concept of product integration to a whole new level, select 7-11 locations have become "Kwik-E-Marts." They've even changed the name of some of their products to tie in with Simpsons references. Brilliant!

Power Point turns 20.

2007-06-21T16:25:00.000-04:00

Can a modern day office presentation happen without a Power Point presentation? Probably not. Here's a fascinating article from the Wall Street Journal with the inventors of Power Point as they consider the monster they created, now 20 years old.

Logo look-alikes

2007-06-08T16:33:00.000-04:00

Ever notice how Hulk Hogan looks exactly like the guy in the Minnesota Viking logo? Here's a hilarious look at the other top logo look-alikes, courtesy of AdWeek.

Are newspapers obsolete?

2007-05-08T12:11:00.000-04:00

The founder of Craigslist certainly thinks so. Check out this article regarding comments that Craig Newmark, founder of Craigslist, made recently to an audience of newspaper publishers in New York City.

Why can't agencies and clients just get along?

2007-04-24T15:05:00.000-04:00

We just came across this interesting article by Marc Brownstein on adage.com about the alarming trend of agency/client relationships shortening to an average of just two years. Proceed with caution!

Chaos Theory 2.0

2007-04-11T10:27:00.000-04:00

We ran across a very interesting article by Bob Garfield in the new Advertising Age detailing his predictions in "the post advertising age."

Take a look and let us know if you think he's off the mark or on the money.

A Digital Wake-Up Call on Madison Avenue

2007-03-30T16:42:00.000-04:00

An article in The Wall Street Journal this week sent ripples across the advertising industry. Nike told advertising powerhouse Wieden + Kennedy —who has been Nike’s lead agency since 1982 — that it was searching for another agency to handle its account. Apparently one of the main reason’s for Nike’s move was dissatisfaction with Wieden + Kennedy’s digital expertise.

According to the article, Nike now believes digital thinking should be at the heart of all ad strategy. While many traditional ad agencies with roots in television and print have been slow to grasp the impact of the Internet, this move by Nike could have a domino effect that causes many agencies to re-think their interactive approach.

To learn more about our recent interactive approach for our clients, visit our DNP Interactive website.

The best of the worst.

2007-03-19T08:30:00.001-04:00

If you love TV commercials that are so bad, they're good, you must check out this link.

It's a list of the 50 Greatest Local TV Commercials of All Time. And by "Greatest" we mean "Most Bizarre." It starts off with the classic Jhoon Rhee Taekwando jingle (Nobody Bothers Me!) and gets better from there. Let us know which one you think is the best of the worst.

Hollywood Advertising

2007-02-28T10:53:00.000-05:00

We at DNP were thrilled to see Oscar finally recognize the brilliance that is Martin Scorsese, with a win for "The Departed." While it goes without saying that Mr. Scorsese is one of the greatest filmmakers of all time, he's also made some great television commercials, most recently for American Express.

Another one of our favorite Hollywood directors that has ventured into the advertising world is Christopher Guest. From Spinal Tap to SNL, Guest is always on top of his game. The same can be said for a recent commercial he directed and starred in as Spinal Tap guitarist Nigel Tufnel.

You can also check out other VW commercials in the series that Christopher Guest directed featuring guitarists John Mayer and Slash from Guns N’ Roses.

DNP's 2007 Addy Awards

2007-02-22T16:19:00.000-05:00

If you would like to see the list of Addy Awards that DNP won in the 2007 Addy Awards presentation, we have a downloadable PDF file available by clicking here.

The 2007 Addy's

2007-02-21T08:22:00.000-05:00

The Knoxville Advertising Federation presented the 2007 ADDY awards this past weekend, and it was a very memorable evening for all of us at DNP. For starters, we walked away with over 100 ADDY awards for clients including Boston Whaler, Superpetz, Food City, Home Federal Bank, Weis Markets and The Lodge at Buckberry Creek, among others.

It was also a special evening because our President and CEO, Buddy McLean, was presented with the prestigious Bob McCabe Silver Medal Award in honor of his contributions to the Knoxville advertising industry and the community. Buddy joined DNP as an account executive in 1972 and became our agency’s owner, president and CEO in 1989. In addition to building DNP into what it is today, Buddy has always been extremely involved in local charitable and civic organizations. You couldn’t find a more deserving, or a nicer, person for this award.

Congratulations, Buddy!

Headed to Miami!

2007-02-12T16:48:00.000-05:00

A lot of the DNP crew is excited to be heading down to Miami for the 2007 Miami Boat Show. This year's show features 1,500 companies that produce approximately 80 percent of the marine products used by recreational boaters and anglers in the United States.

Many of our clients will be showcasing their new products, including Boston Whaler, who will be introducing the 345 CQ, the largest Whaler boat ever produced. To see exclusive video footage of the event visit www.whaler.com or the all-new Internet channel, www.whaler.tv

Super Bowl Ads...

2007-02-07T08:18:00.000-05:00

Well, after much discussion, the final analysis of this year's Super Bowl ads are in. If you didn't get to see the ads, you can check them out on YouTube as many times as you like. Some experts found the entire lot of ads boring, while our group at DNP broke it down on our podcast as well.

Any ads catch your eye?

K-Fed = Ad King!

2007-01-30T17:09:00.000-05:00

K-Fed = Ad King!

All the ad geeks here at DNP are counting down to Super Bowl Sunday. We're ready for the game (Go Colts!) but even more anxious to see all the commercials. This week on the blog we'll take a look at Super Bowl advertising and share our favs after the game.

One of the spots that's generating the most buzz is the Nationwide spot featuring Britney's ex, K-Fed. Is it brilliance or desperation? Check out the spot and decide.

K-Fed Ad

Our first podcast...

2007-01-30T15:21:00.000-05:00

You can listen to our first podcast here.

Mac does it again!

2007-01-19T11:23:00.000-05:00

The details of the new iPhone from Mac have many technophiles here at DNP drooling.

Perfect timing, considering 2007 has been dubbed "The year of mobile TV."

And speaking of TV...the new Mac commercials are genius, don't you think?

Mac Ad-Sabotage

Mac Ad-Upgrade

Mac Ad-Surgery

CMOs Look for Blended Agencies for Contemporary Marketing

2007-01-09T16:08:00.000-05:00

According to a recent study of senior marketing executives by Evalueserve for Sapient, just over half of Chief Marketing Officers
(CMOs) believe that traditional advertising agencies are ill-suited to meet online marketing needs. Similarly, 49% of survey
respondents believe that traditional advertising firms have difficulty thinking beyond traditional print and TV media models, which no longer are the most effective ways of engaging consumers.

As a result, only 1 in 10 of those polled are planning to partner with large advertising agencies for their online marketing.

To read more of the interesting findings from this report, visit this site.

Davis Newman Payne can help your business grow its online presence through a variety of online marketing strategies. To learn how Davis Newman Payne can help your business take advantage of your online marketing opportunities, visit our web site or contact Shari Day at 865-688-3151.

Here is the DNP Christmas card in all its YouTube glory...

2006-12-21T12:13:00.000-05:00

Happy holidays from the wild bunch at DNP...

2006-12-21T12:12:00.000-05:00

In case you didn't receive one of our holiday cards in the mail, here's an online version that wound up on YouTube.

Merry Christmas and all the best to you and yours in '07!

DNP

An American Revolution?

2006-12-08T13:41:00.000-05:00

We just came across a great article in the latest issue of Wired that takes an interesting look at a recent Chevrolet campaign. The article, by Frank Rose, is an intriguing case study about customer-generated advertising. Notice the reaction, both good and bad, when Chevy asked web users to make their own video spots for the Tahoe. What do you think about this approach?

One of our new favorite campaigns--Miller Lite: Man Laws.

2006-12-08T13:26:00.000-05:00

A team approach to individual health care.

2006-11-30T08:01:00.000-05:00

DNP is pleased to announce the launch of a comprehensive new web site for University Cancer Specialists. UCS combines a dedicated, talented team of medical oncologists withstate-of-the-art technology to provide the best care possible for each of their patients.

Our strategy behind the web site was to effectively provide valuable information for cancer patients and family members about the unique team approach UCS uses for treatment. An emphasis was placed on making the site packed with useful, encouraging information that would provide the utmost convenience for those facing a fight against cancer.

The launch of this new web site is part of a complete marketing and branding initiative we have completed for UCS over the course of 2006. Other elements of this campaign have included the development of a new logo, corporate identity package and collateral materials.

If you or a loved one need more information about the cancer care services available through UCS, you can contact their Knoxville office at 865.544.8780 or their Morristown office at 423.522.4900.

Buckberry Lodge featured on TripAdvisor

2006-11-22T11:08:00.000-05:00

The Lodge at Buckberry Creek Lodge is featured this week on TripAdvisor.com.

Not to spoil the fun, but the travel experts at TripAdvisor gave the Buckberry Lodge a four-and-a-half out of five star rating! Check out the Buckberry Lodge website to read reviews and see pictures taken by other travelers. You can also link to plenty of features that will help you plan a fun getaway to the Gatlinburg area. What better way to burn off all those extra Thanksgiving calories?

Welcome to Roane County!

2006-11-15T10:08:00.000-05:00

Whether you're looking for a leisurely vacation destination, a place to locate your business or industry, or a great atmosphere to raise a family, Roane County has a lot to offer. Get a glimpse for yourself in this video we created that was just posted on YouTube or visit www.roanealliance.org to learn more.

A Smokies Utopia

2006-11-08T15:57:00.000-05:00

Rustic. Luxurious. Relaxing. The Buckberry Lodge in Gatlinburg, Tennessee has been described many ways. Southern Living magazine recently called it "A Smokies Utopia."

Get a complete review of all the wonderful services and amenities the Buckberry Lodge has to offer in a feature article by Leslie Wylie in the October/November issue of Knoxville Magazine:
Knoxville Magazine Link

Better yet, contact Buckberry via their website or toll-free at 1-866-30-LODGE to make reservations to experience it for yourself. You won't regret it.

"Heart Specialist" spot for University of Tennessee Medical Center...

2006-10-30T11:59:00.000-05:00

Here's the second television commercial we produced for The University of Tennessee Medical Center.

It illustrates how UT Medical Center has thousands of employees (3,000 to be exact) who each specialize in being a "heart specialist" when it comes to providing top quality, compassionate health care. Click here to view the spot.

Enjoy.

"Wristband" Spot for University of Tennessee Medical Center

2006-10-26T11:02:00.000-04:00

Those of you in the East Tennessee area may have just started seeing our new television campaign for one of our long-time clients, The University of Tennessee Medical Center.

If not, here's one of our two spots, entitled "Wristband." It captures the essence of UT Medical Center's approach of combining high-tech medicine with high-touch care. Click here for the link to the spot.

This spot was beautifully directed by Michael Underwood and shot on location at UT Medical Center earlier this year. It recently started popping up on YouTube, and can also be seen during the week on local television stations, especially during UT football games.

Proving beauty is only skin deep.

2006-10-19T16:00:00.000-04:00

Wow! That's all we could say when we came across this incredible new
web-video for Dove on YouTube.

Dove Ad

This is powerful, both in it's visual execution and the statement it makes about the American ideal of beauty. Advertising that tells young women to "be yourself" and embrace her individuality has been a growing trend for several years. The details and execution of this message really reinforces the message in a creative, memorable way which makes it seem more genuine than the majority of others following this approach. Take a look for yourself and let us know if you agree.

Something that caught our eye...

2006-10-17T16:40:00.000-04:00

From time to time here on the DNP Blog, we'd like to share our thoughts on what's right--and wrong--in the advertising industry.

This week our undercover ad critic gives two big thumbs up to the new round of FedEx TV commercials.

These new high-definition ads continue the "Relax, It's FedEx" campaign and comically depict how a range of FedEx companies can help small businesses. Over this past weekend, while channel-surfing through a wealth of college football upsets (did we really see VANDY beat GEORGIA!?!) we saw this ad called "Map" for the first time and it had us laughing out loud.

Bravo!

Very cool Boston Whaler commercial makes its way to YouTube...

2006-10-03T14:09:00.000-04:00

From the Govenor's Conference...

2006-09-29T17:19:00.001-04:00

Buddy, Amy and I had a chance to go to the 2006 Tennessee Governor's Conference on Tourism. I know it sounds pretty boring, but we actually had a good time and both Amy and I really enjoyed the keynote speaker Roy Williams, the Wizard of Ads. This guy was something special. His late seminar on the swinging pendulums of society was especially unique. He has this theory that the way people relate to society as a whole is on a 40-year shift, with 40 years of what he described as “a Civic Minded” approach to society on one side and 40 years of an individuality focused society on the other. I know this seems weird and if you’d like to learn more I might be able to answer some questions about this theory (or I might totally butcher it). Check out a short clip of Amy and myself with Buddy at the conference…VIDEO W/OUT SOUND COMING SOON...Later, John

DNP President Buddy McLean featured...

2006-09-22T17:31:00.000-04:00

in the latest Greater Knoxville Business Journal. Nice insight into public relations and advertising...

DNP wins Advertising Awards...

2006-09-20T14:38:00.000-04:00

DNP wins Gold at 2006 Aster Awards , along with 5 Telly Awards and four honors, including a Gold Award at the Twenty-Third Annual Healthcare Advertising Awards.

Davis Newman Payne announces two new hires...

2006-09-20T14:37:00.000-04:00

DNP hires Craig Bates as Agency Producer and Crystal Parr as Print Traffic and Project Manager.

Food City Fuel and Pharmacy Bucks in East Tennessee

2006-09-20T13:52:00.000-04:00

Food City held a press conference to announce their Fuel and Pharmacy Bucks program and we have some great pictures from the event.

Davis Newman Payne, Marketing Communications, Knoxville, Tennessee.

2006-08-31T15:41:00.000-04:00