Proving beauty is only skin deep.
Wow! That's all we could say when we came across this incredible new
web-video for Dove on YouTube.
Dove Ad
This is powerful, both in it's visual execution and the statement it makes about the American ideal of beauty. Advertising that tells young women to "be yourself" and embrace her individuality has been a growing trend for several years. The details and execution of this message really reinforces the message in a creative, memorable way which makes it seem more genuine than the majority of others following this approach. Take a look for yourself and let us know if you agree.
posted by Davis Newman Payne @ 4:00 PM
1 Comments
1 Comments:
The relationship you have with yourself is so heavily influenced by the perception of others. This is a visually intersting way to portray the reality of how the perception is created.
We all like to look at pretty, shiny things, but sometimes it is even more intersting to see how the pretty thing was created.
I applaud the efforts of DOVE for creating this spot - I am sure that the investment they made in this direction will pay off - there is a general movement towards authenticity, genuineness, REAL - versus fabricated.
It seems there is a shift toward balance, simple, reality more and more in marketing. It is another way to differentiate their brand - when the other guys get GLAM - they get humble, when the other guys gey SEXY they get simple. Great strategy - intersting to look at -and a moral nugget placed perfectly - like an organic cherry on top!
AS
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