Here is the DNP Christmas card in all its YouTube glory...
News, information and opinion from Davis Newman Payne, where strategy and wonder work in concert for your business. Learn how we can maximize your business opportunities--contact Shari Day at (865) 688-3151 or email at info@dnp.com
In case you didn't receive one of our holiday cards in the mail, here's an online version that wound up on YouTube.
We just came across a great article in the latest issue of Wired that takes an interesting look at a recent Chevrolet campaign. The article, by Frank Rose, is an intriguing case study about customer-generated advertising. Notice the reaction, both good and bad, when Chevy asked web users to make their own video spots for the Tahoe. What do you think about this approach?