K-Fed = Ad King!

K-Fed = Ad King!

All the ad geeks here at DNP are counting down to Super Bowl Sunday. We're ready for the game (Go Colts!) but even more anxious to see all the commercials. This week on the blog we'll take a look at Super Bowl advertising and share our favs after the game.

One of the spots that's generating the most buzz is the Nationwide spot featuring Britney's ex, K-Fed. Is it brilliance or desperation? Check out the spot and decide.

K-Fed Ad

Our first podcast...

You can listen to our first podcast here.

Mac does it again!

The details of the new iPhone from Mac have many technophiles here at DNP drooling.

Perfect timing, considering 2007 has been dubbed "The year of mobile TV."

And speaking of TV...the new Mac commercials are genius, don't you think?

Mac Ad-Sabotage

Mac Ad-Upgrade

Mac Ad-Surgery

CMOs Look for Blended Agencies for Contemporary Marketing

According to a recent study of senior marketing executives by Evalueserve for Sapient, just over half of Chief Marketing Officers
(CMOs) believe that traditional advertising agencies are ill-suited to meet online marketing needs. Similarly, 49% of survey
respondents believe that traditional advertising firms have difficulty thinking beyond traditional print and TV media models, which no longer are the most effective ways of engaging consumers.

As a result, only 1 in 10 of those polled are planning to partner with large advertising agencies for their online marketing.

To read more of the interesting findings from this report, visit this site.

Davis Newman Payne can help your business grow its online presence through a variety of online marketing strategies. To learn how Davis Newman Payne can help your business take advantage of your online marketing opportunities, visit our web site or contact Shari Day at 865-688-3151.