CMOs Look for Blended Agencies for Contemporary Marketing

According to a recent study of senior marketing executives by Evalueserve for Sapient, just over half of Chief Marketing Officers
(CMOs) believe that traditional advertising agencies are ill-suited to meet online marketing needs. Similarly, 49% of survey
respondents believe that traditional advertising firms have difficulty thinking beyond traditional print and TV media models, which no longer are the most effective ways of engaging consumers.

As a result, only 1 in 10 of those polled are planning to partner with large advertising agencies for their online marketing.

To read more of the interesting findings from this report, visit this site.

Davis Newman Payne can help your business grow its online presence through a variety of online marketing strategies. To learn how Davis Newman Payne can help your business take advantage of your online marketing opportunities, visit our web site or contact Shari Day at 865-688-3151.