"Wristband" Spot for University of Tennessee Medical Center

Those of you in the East Tennessee area may have just started seeing our new television campaign for one of our long-time clients, The University of Tennessee Medical Center.

If not, here's one of our two spots, entitled "Wristband." It captures the essence of UT Medical Center's approach of combining high-tech medicine with high-touch care. Click here for the link to the spot.

This spot was beautifully directed by Michael Underwood and shot on location at UT Medical Center earlier this year. It recently started popping up on YouTube, and can also be seen during the week on local television stations, especially during UT football games.