Google is finding a new way to do things...

Very interesting article today about a new level of media convergence between Google and "Family Guy" creator Seth McFarlane that should have some very interesting reprecussions for the future of PPC and online search.

Posted by: Craig

Unsinkable Summer Savings

Now through July 13th you can save up to $10,000 off on qualifying Boston Whalers. Your closest Whaler dealer will have all the details on this sizzling summer promotion.

Food City Coming to Clinton, TN

Food City officials recently announced plans to construct a new 46,000 square foot facility in Clinton, TN. The location, which will serve as a replacement for their existing unit, is scheduled to open this fall.

Posted by: Lance

New DNP and DNPi Podcast Available-Click here for the RSS feed!

Lance and Craig have their latest podcast available. You can also sign up for our Podcasts on iTunes, Google, MyYahoo, Newsgator and Odeo as well. Just click on this link to get yourself set up!

Posted by: Craig

Food City President, Steve Smith, talks about reviving iconic brands

Here's an insightful interview with Food City President, Steve Smith, from the News Sentinel's online business section yesterday. Good to hear that Food City's strategy to revive iconic brands, such as Kern's Bread, Lays Meats and Kay's Ice Cream has been so successful. And, as Steve mentions in the article, some more brands you knew and loved will be making their way back to Food City shelves in the near future. Stay tuned!


Posted by: Lance

A Glowing Opportunity

Make your plans now to enjoy a truly unique and spectacular event. Synchronous fireflies are beginning their mating season this weekend near Elkmont in the Great Smoky Mountains National Park. This incredible phenomenon attracts people from all over the globe, and Buckberry Lodge is the perfect central locale to experience it all. Here's the scoop on this must-see event:

Friday, June 13 & Saturday, June 14, 2008
Enjoy a casual dinner at the Lodge overlooking Mt. Le Conte, and then it's off to our secret firefly viewing locale away from the crowds for s'mores and stories
as we await darkness and for the stars of the show to shine their lights. Then we'll return to the Lodge for port wine and cheeses and a great night's sleep.

Make your reservations today--call 1-866-30-LODGE or click here.

New DNP and DNPi Podcast Available-Click here for the RSS feed!

Lance and Craig have their latest podcast available. You can also sign up for our Podcasts on iTunes, Google, MyYahoo, Newsgator and Odeo as well. Just click on this link to get yourself set up!

Cool new website to check out!

DNP and DNPinteractive have a great new site for everyone to check out that just went live! Brunswick Commercial and Government Products has launched a very cool new website at BrunswickCGP.com and BuiltfortheMission.com that has great interaction, including the opportunity to "Build a Boat", no matter what type of mission clients need. Great site and definitely worth the time to check out!

Posted by: Craig

Publicize or Perish

A new survey just released by Northstar Marketing cofirms something we've always advocated for our clients here at DNP. During times of an economic recession, the companies that continue to stay agressive with their advertising and marketing initatives will continue to thrive.

Consider this statistic from the survey:

A Q1 2008 survey found that 23% of the surveyed CFO’s are increasing their marketing/advertising budgets in response to the economic downturn. Only 14% were decreasing their budgets.

The survey point out that these decision makers are putting their marketing money into initiatives that have a direct and measurable business impact, such as Interactive campaigns and Email marketing. These approaches are relatively inexpensive to produce and easy to measure in terms of results. Most importantly, they provide a means to stay aggressive in a time when many organizations make the mistake of following the status quo. Wise advice.

Posted by: Lance

The Three Little Piggies Are Back!

Our friends at Food City announced yesterday they are bringing back another iconic brand, Lay's Meats. For years, Lay's Meats was one of the most popular area brands in part to the adorable three little pigs used in their advertising.


We welcome these Three Little Piggies back to the markets at Food City! And thanks to all who attended the press conference yesterday...especially DNP's very own grill master, Craig Bates, who manned the hot dog booth like a champ!

Posted by: Lance

Speaking of gasoline and going green...

Building on what Lance wrote below about the very cool Fuel and Pharmacy Bucks promotion that Food City is running, good news for men who are going green. According to this story, guys who are into fuel-efficient are more likely to be the object of affection from women these days. Other interesting facts in this story from a recent survey that are worth taking a look at as well...

Craig

Save at the Pump

As fuel prices continue to skyrocket, good news comes from our friends at Food City, their popular Fuel and Pharmacy Bucks program is coming back!