Publicize or Perish

A new survey just released by Northstar Marketing cofirms something we've always advocated for our clients here at DNP. During times of an economic recession, the companies that continue to stay agressive with their advertising and marketing initatives will continue to thrive.

Consider this statistic from the survey:

A Q1 2008 survey found that 23% of the surveyed CFO’s are increasing their marketing/advertising budgets in response to the economic downturn. Only 14% were decreasing their budgets.

The survey point out that these decision makers are putting their marketing money into initiatives that have a direct and measurable business impact, such as Interactive campaigns and Email marketing. These approaches are relatively inexpensive to produce and easy to measure in terms of results. Most importantly, they provide a means to stay aggressive in a time when many organizations make the mistake of following the status quo. Wise advice.

Posted by: Lance