When a marketing idea goes bad...

Its not often that we get to mix our love of sports with our blog, but this specific marketing case is starting to get some national attention. The Anaheim Ducks of the NHL announced recently that they had created a partnership with a minor league affiliate in Des Moines, Iowa and with the new partnership, the team would come out with a new logo and nickname. This week marked the unveiling of the new name and logo, so say hello to the new team, the Iowa Chops.

The Chops, who play in the AHL (for those of you who know baseball, the AHL would be the same level of play as a AAA team, so we are talking the highest level of minor league hockey) have now received a great deal of criticism around the hockey world as well as from locals in Des Moines as well.

Will the team name get changed? Time will tell, but right now, its looking like the Chops might get, well, chopped.

Posted by: Craig